MARKETING PLAN & MEDIA PLAN

The marketing plan is that document that helps to focus on the Brand's objectives and draw up a series of activities aimed at achieving these objectives, all while trying to optimize the available economic resources as much as possible, but not only that!

You would be surprised to know how many successful campaigns have been created in the history of marketing, starting from very low economic resources.

In fact, when you think of marketing, you imagine huge budgets, managed by large work teams... well, unfortunately, this is no longer the case, or rather, not for all companies.

The current reality is very different from the past, today budgets are increasingly lower and the resources employed by marketing departments are increasingly fewer and dedicated to carrying out multiple activities/roles together. A certainly challenging context in which to move, but which brings with it the need to broaden one's spectrum of activities. And this is where a good marketer can be seen!