SPECIAL PROJECTS & EVENTS
Designing memorable experiences that create positive memories linked to the Brand.
The event aims to tell a story, a project, with the will to amaze and astonish the audience that participates, regardless of whether it is a b2b or btc event. Originality is therefore certainly a fundamental ingredient in the organization of a respectable event, but it is not enough. It is necessary to have in mind the objectives that you intend to achieve and the budget available in order to create a coherent and concrete plan.
Once these initial aspects have been defined, one can concentrate on the more pragmatic aspects such as the date , avoiding overlaps with other events relevant to the reference sector or the public that one intends to invite, the location , looking for the most suitable space in the most suitable city, both in terms of numerical capacity and structure, the set-up , mixing creativity and functionality, and finally the programme of the actual event.
We can create the most spectacular event there is, but if the organization is not smooth, the spaces are not suitable and the selected suppliers are not reliable, the dream promised in the glittering invitation can soon turn into a nightmare for the guest.
For this reason, relying on the guidance of an expert in the sector who can coordinate all the figures involved and anticipate any critical issues or problems, makes the difference in the success of the event.