BRANDING & POSITIONING
When starting a new professional activity, we often ask ourselves the question of questions:
What is different about my business compared to my competitors?
A seemingly easy question to answer but which actually opens up to a deeper reflection that leads to defining the brand identity, that is, the set of visual elements of a brand such as logo, font, corporate colors, coherently with the company values and objectives.
Questioning your brand identity is actually a reflection that does not only concern emerging businesses but also involves the longest-standing companies.
In fact, there are numerous examples of re-branding of industry giants that have decided to question their identity and brand image because they are driven by the need to adapt to changing trends, market needs or consumer targets.
The process of branding or re-branding inevitably pushes you to outline your positioning on the market in line with the pricing policy implemented.
The entire marketing strategy will therefore be built considering communication methods and channels consistent with the brand identity, positioning, consumer target and objectives defined in the brand study phase.
All with one great goal:
be unique!
